Top Arts Area

Officially unveiled at the January, 2012 National American International Auto (NAIA) show in Detroit, the Lexus LF-LC concept is looking to push the Lexus brand in a new more sporty and exciting direction.

When Lexus comes to mind, one would think of luxury, comfort, and service. Lexus is Toyota's premier brand that has relentlessly maintained a conservative brand image around great luxury sedans. Since Lexus' foundation in 1989 it has been held as Japan's largest sell of premium cars, a title that only recently has been encroached upon by Hyundai and Infiniti.

So if you're Lexus, how do you convince the world that you're not just a boring, heavy, slow, sedan manufacturer? Well, first you build an exotic supercar that no one can afford, the LFA, then you wet some more appetites with a sport coupe that people can potentially afford, the LF-LC concept.

As a 2+2 (two front, two rear) coupe, the car is undoubtedly stunning. The front features a bold grill that is accented by LED lights that trail towards LED headlights with swooping curves that meet on the hood in the shape of an L, a subtle touch. The hood then curves it's way towards the wide rear wheel arches to connect what Lexus calls "balance and flow." This LF-LC concept dictates a more aggressive stance than any Lexus before and is rumored to be a more masculine alternative for the somewhat underwhelming SC line.

The interior is dressed in flashy gadgets from left to right but perhaps the most stunning feature is the driver's dash. The presentation of information is absolutely stunning and is one of the few futuristic looks that actually works with modern design. The configuration on the interior presents for an "intuitive driving experience," that is sure to bring a smile to anyone's face when they realize this Lexus was meant to wake people up, not put them to sleep.

Although no detailed specifications have been released for this LF-LC Concept, Lexus commits to the implementation of a hybrid powertrain to reduce carbon footprint and maximize consumption efficiency. No suggested or rumored production prices have surfaced.